Loose Tea Music Theatre administrative boost including Tim Crouch as General Manager

by | Dec 6, 2021 | Featured, News

Loose Tea Music Theatre (LTMT) has announced the building of a new team, with three positions that are brand new for the organization: the appointment of Tim Crouch as the new General Manager, Rochelle Smith as Director of Marketing, and Francesco Corsaro as Director of Development. William Norris will also join the team in a strategic consulting capacity.

“Opera takes a village, and only happens with a strong, energized team,” said LTMT Executive Artistic Director Alaina Viau. “I am proud to announce our first lateral leadership team to join me and Joanna Diindiisikwe Simmons, working together on our shared ethos to create daring boundary-pushing art. This team will allow for LTMT to continue our exponential growth and I am beyond excited to take our next steps with this team of incredible people”.

Crouch is a Toronto-based arts and culture administrator, with ten years experience in marketing, sales, communications and general management of both large and small classical music organizations. Prior to his role with LTMT, he previously held positions at Tafelmusik Baroque Orchestra and Soundstreams.

Crouch said: “I’m delighted to be joining the wonderful team at Loose Tea Music Theatre as their new General Manager! I am struck by the immense excitement around this organization, as it continues to reimagine the art of music theatre productions through diversity in creation.”

Smith holds 5 years of experience in the field, and is passionate about the intersectionality of the arts, advocacy and entrepreneurship. As a trained dancer, she brings first-hand experience of the importance art plays not only within the community but also within society as a whole.

Corsaro, a fundraising professional, has worked with a multitude of large and small organizations from the Ottawa School of Art to the Canadian Opera Company. Many will recognize Norris as the former Executive Director of Tafelmusik, as well as the founder of William Norris Arts Management.

“Many arts organizations talk the talk in terms of diversity, equity and inclusion, but few walk the walk,” Norris said. “Loose Tea is among those who match actions with words, making real change in our industry while also maintaining a hugely ambitious artistic programme. It’s exciting to be involved with an organization making that change and at a pivotal moment in its development, and now with a talented and passionate administrative team in place to underpin and nurture the artistic programme.”

More details on Loose Tea Music Theatre’s upcoming season here.


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Angie Bell

Angela Bell is Opera Canada’s Digital Media Specialist. She has held digital and PR roles with various businesses including the Walt Disney Company, Sullivan Entertainment and Toronto International Film Festival.

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